Aiming to gain ground in electric cars, Ford hires a former Apple and Tesla executive.

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Ford Motor said on Tuesday that it had hired the senior executive who was leading Apple’s secretive car project to help the automaker push further into electric vehicles.

The executive, Doug Field, will be responsible for turning Ford vehicles into software-driven products that can interact with customers and provide new types of services, something Ford and other car companies say will become more important. Mr. Field’s title will be chief advanced technology and embedded systems officer, and he will report to Ford’s chief executive, Jim Farley.

At Apple, Mr. Field, 56, held the title of vice president of special projects

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